Comparison

B2B webshop or ordering app?

Both let business customers order online, but they solve a different problem. A webshop helps you find new customers. An ordering app such as Mijn Bestel App makes reordering easy for the customers you already have, straight from Exact Online.

The differences side by side

Comparison of Mijn Bestel App with an average B2B webshop with an Exact Online integration. Webshops differ per platform; "usually" means: with most platforms.
	Mijn Bestel App	B2B webshop
What for	Letting regular business customers reorder	Finding new customers and selling online, also to consumers
Exact Online integration	Built in: items, prices, stock, customers and orders	Usually through a separate integration or connector, with its own costs and maintenance
Managing items	Only in Exact Online	Often also in the webshop: texts, categories and pictures
Customer prices	Price lists, quantity breaks and discounts from Exact Online	Depends on the platform and the integration
Catalogue per customer	Configurable per customer group	With some platforms, often as an add-on
Scanning barcodes	With the camera or a handheld scanner	Usually not
Working without internet	Yes, with the Android app	No
Ordering through an AI assistant	Yes, with Claude, ChatGPT and other MCP assistants	Usually not
Found in Google	No, only for invited customers	Yes, a public catalogue
Paying online	No, the customer orders on account	Yes, for example with iDEAL or credit card
Costs	€195 per month per administration, unlimited customers	Build, hosting and integration; often one-off costs as well
Getting started	The same day	Usually weeks to months

Choose Mijn Bestel App if

you mainly have regular business customers who reorder often
orders still come in by phone, e-mail or WhatsApp and are typed over
your customers order in the workshop, in the van or in the warehouse and want to scan
you do not want to maintain a second system next to Exact Online
you have different items and prices per customer

Choose a webshop if

you want to reach new customers through Google
you also sell to consumers
customers have to pay online up front
you need extensive product pages with marketing texts

Or both

Many companies combine them. The webshop attracts new customers, Mijn Bestel App serves the regular business customers. Both end up as the same sales orders in Exact Online.

Questions about the choice

All features

Is Mijn Bestel App a webshop?

No. Mijn Bestel App is a private ordering portal for your existing business customers. Only customers you invite can log in, and every order becomes a sales order in Exact Online.

Can I use Mijn Bestel App next to my webshop?

Yes. Both create sales orders in Exact Online. Mijn Bestel App needs no integration with your webshop.

What is cheaper, a B2B webshop or Mijn Bestel App?

Mijn Bestel App costs €195 per month per Exact Online administration, without set-up costs and with unlimited customers and orders. A B2B webshop usually has costs for building, hosting and the integration with Exact Online.

Can customers pay online in Mijn Bestel App?

No. Customers order on account, just like an order by phone or e-mail. You invoice as usual from Exact Online.